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Those companies simply paying lip-service to the adage that Customers Come First and the Customers are always right need to embrace change head on.. Read More

An effective small business brochure is meant to benefit your business and its customers. Content should be powerful and the design should create desire in order to fulfill your marketing objectives. Assessing every small detail on your brochures is necessary to ensure that you are producing valuable advertising tools for your business. Read More

Given all the triggers that cause procrastination, leaving your comfort zone has got to be at the top of the list! It's about how we perceive what is outside of our comfort zone. We do make it seem so foreign. It doesn't really matter if it's a different kind of dance, music, or business strategy. When we reach a plateau with our small businesses.. Read More

Your SPARKLE words should always include some kind of specific, value-perceived offer . . . something your prospective sales leads (individuals or organizations) can get in return for responding to your marketing message, along with a description of what step or steps need to be taken in order to “cash in” on the offer Read More

Promoting your kid-focused business can be tough, since you have to convince both children and their parents to purchase your products or use your services. Notice how TV commercials attract kids? They know what make kids tick and what parents look for in a product or service. TV advertisements use jingles, mascots, or cartoons to appeal to children and since you can’t do these on print, you can follow the following tips on writing and designing brochures for kids Read More

When it comes to marketing your business, it’s important that you also find time to reach out and listen to what your customers have to say. You probably use social media to communicate with your customer base, but you should remember that nothing compares to adding personal touch to your client interactions. The best way to do this is by including direct postcard mailing in your promotional campaign Read More

Presenting clean, professional, and impressive postcards is easy if you know the best practices in direct mail postcard design. Today, we will show you how you can create effective postcards that translate into profit with the help of the following Read More

A number of executives and business owners have been discussing with me the same issue recently, What exactly is Social Media and how will it impact my business Read More

I really like Travis' post here. One of the lessons I most appreciated was "Make Your Teammates Better." I view that as a pay-it-forward philosophy and one that I know the MarketingProfessor.com site lives by, too.

From the Post: Lessons are all around us, but sports marketing is particularly intriguing. With LeBron James' free agency, there are some marketing lessons. What say you Read More