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While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment Read More
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One of the biggest challenges for entrepreneurs and small business owners is getting stuck on a project. Should you keep pushing or do something else? It depends Read More
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Nothing mentioned here is new, or breaking new ground. It's not "Sales 2.0". There's no new sales magic here, no stunning new concepts. It's often said that sales is a "numbers game." But you'll only win the numbers game if you earn the right numbers Read More
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The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More
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Cloud Marketing Labs will be hosting a free webinar that shows small business owners how to generate sales leads in 30 days using social media. Read More
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Today Microsoft will finally launch its newest software package, Office 2010. One of the most highly anticipated features of this latest version of Office is the ability to store and share documents online, making collaboration easier.

While this may be a breakthrough for Microsoft users, Google Docs has offered this service since before most people knew what cloud computing was. An article on CNNMoney.com shows a great comparison between the two offerings: Read More
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Search engine optimization has become one of the most important characteristic of every online business. SEO is frequently evolving, the companies that learn and follow the current SEO trends, definitely have more chances to get the spotlight of the major search engines Read More
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Sunbelt Granola is running a very creative Inbound Marketing campaign to youth soccer players. Small business owners can learn from their Inbound Marketing Campaign Read More
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Think prospects understand your message? Try this!

Even if you’re selling a new social media techie tool, make your “elevator speech” so simple that your grandmother could understand it Read More
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In sales many people give up to soon. Sometimes it is a lack of process, other time it is a misconception that the may be too assertive. The reality is constructive persistence always pays off Read More
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