The first step in gaining appointments when cold calling is to capture your dream client’s interest. In 9 out of 10 cases, offering to talk about yourself isn’t interesting and it isn’t compelling. Effectiveness in cold calling and appointment setting is built on differentiating yourself and your offering and by proving you can and will help your dream clients produce better business results Read More
Many people believe they have the silver bullet in sales, but then discover that it is fleeting. The real secret is to consistently execute what ever method, execute day in and day out and you will succeed even if it's not the best or latest and greatest method. Read More
With internet marketing and social media growing at an exceptionally high speed marketers have to work harder to make themselves count. There are so many channels these days and to keep yourself up to date, and solidify your place on these channels, you have to move fast. However, how do we do keep up with all of these methods? Well first we have to be aware with everything that’s going on right now and more important what is going to happen Read More
Visitors come and go from your website (your virtual store/office) without you being able to contact them again. What a waste! Web 2.0 Email Marketing and Autoresponders can change all of that if you use them correctly Read More
The benefits of employee engagement have been well established. In a small business, employee engagement has an even bigger impact. There simply isn’t enough margin for error when it comes to employee performance Read More
Your sales manager doesn’t measure all of the activities that you must take in order to succeed in sales. Some of the most important performance-improving activities aren’t measured at all. Complete these nine activities this week; they won’t show up on your reports, but they will show up in your results Read More
If you've been following white paper postings across the Social Media landscape, eventually you'll run into a hyperlink that leads you to someone's Facebook page where they're promoting a white paper.

Does this make sense given all the other steps a reader has to go through before they can download your white paper?

Read this blog post to find out my two cents worth Read More
You need client testimonials to help grow your business. Testimonials show potential clients that you know what you are doing. Find out how to get testimonials here Read More
Remember when you needed thousands of dollars and a technology degree to build even a small quality website? Well those days are gone forever. Don't believe me? Then check out this list of the 22 best free and affordable website builders Read More
Advances in media buying technology enable advertisers to reach local consumers more effectively and stand out among the noise. This post examines how technology and media buying have come together to increase process efficiency and improve advertising ROI Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!