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Want to know the secret to Attract Ideal Clients to your Local Business? It starts with Listening. Listen to understand, truly understand. You see, when you listen, dig deep, uncover and understand the problems that your Ideal Clients are tossing and turning over in their heads... You'll own your own personal Gold Mine! Read More

We cannot progress, or even just play safe, by keeping behind the yellow line. We can only cross it through trust in ourselves, a clear vision and strong will. Read More

The more you sell and the better salesman you become, the more you get to brag, the greater your reputation, the more you sell, and on it goes... Read More

Just because a particular marketing method or channel is all the buzz right now, doesn’t mean it is right for your business. That goes for viral marketing, Twittering, blogging, vlogging and all the rest. Make sure that when you decide to spend you or your companies time and/or money on any of these activities that you understand what you have to invest to do it right. Read More

You know that your product/service has reached ultimate 'Brand' eutopia when you achieve "Kleenex-Level Distinction". Kleenex's brand is so strong that a good percentage of American's will ask for a 'Kleenex' vs. a 'Tissue' when they need to blow their nose Read More

Being successful isn't so much about doing one thing right. It's about doing more things right than you do wrong. Read More

How many phones do you carry around with you? After many years, I have now managed to get it down to one. Admittedly I am very fortunate to have the superb Nexus One (www.youtube.com/user/GoogleNexusOne) which does everything, and in fact lots more than, I could ask of a mobile device. But the critical application for me is not that it makes and receives calls, oh no, it’s that it has full Read More

Getting your clients to the Oh Sh*t Moment - Oh Sh*t, you mean... I can save money, get more, etc. Two ways to get to an Oh Sh*t moment with you clients and how to get them to open their eyes and buy. Read More

Combining ambitious goals with a just-do-it culture of employee empowerment is the key to fueling innovation, a group of Google employees said at their session at South by Southwest. Also important: shielding workers from distractions. Read More