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Consultants and coaches like to talk about the lifetime value of a customer. Bluntly speaking, lifetime value of a customer is a measurement of how much money I can get from my "relationship" with the customer. I put relationship in... Read More

Creating a virtual workforce has become the foremost priority of business owners because of the large number of advantages that are associated with it. Few of Read More

Creating a Facebook fan page for your small business is a great way to connect with customers & prospects. Be sure to thank each new fan of your Facebook Fan Page. Read More

I recently came across a definition of e-Marketing that I really like:

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

Yes, it sounds very simplistic, even obvious... Read More

Before you get to the “wealth creation” part of franchising, you must write a powerful operations manual. This manual has to be your best work. It will be the foundation of your franchise, and you’ll have to live it and breathe it in order to ensure your success (as well as the success of your franchisees.) Read More

The 80/20 rule or the Pareto Effect in sales - There are tasks that you do everyday that take 1/5th of your day and give you 4/5ths of your results. Where do you spend your time to maximize results? How to figure out your 20%. Read More

Sometimes it is hard to tell how your social media activity stacks up. Are you more active -- or less active -- than your peers? Is your target audience likely to be using certain social media over other social media -- say LinkedIn versus video? Are you taking the right steps to build your presence online, or would you get better results if you adjusted your steps? This list of social medi Read More

What can you do when the service/product is not so well known or you have a different audience (market) to get the message to? Well, you could spend a ton of time (and money) doing research, focus groups, analysis, etc. or you could use a tool that has been used very successfully by online bloggers in recent years: keyword research. Read More

No matter what kind of business you’re thinking of starting, before you get serious, you need to do market research. Read More