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The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More

Salespeople are responsible for managing the outcomes that they sell their clients. If you sold anything even remotely complex, like a real business improvement, it is inevitable that the execution comes with built-in challenges and problems. Despite all of your Read More

A few days ago a blog post from ZoomInfo hit my radar. It asks a simple question: Can Social Media Shorten the Sales Cycle?

Interesting question and my first reaction was, “sure.” However, this statistic got me thinking a little harder: “nearly 60% of b-to-b sales said that current sales cycles were longer than last year.”

How would I coach a B2B sales team that was faced with this trend in Read More

Where to find and add a meta description on a website and why it is the top priority for advertising your site. Included are 3 points to follow so that you get maximum exposure in Google and other search engines. Read More

To ensure success for your sales team and your business, you’ve got to measure and manage some basic things. We’ve tried to show any business how to get started." "We’ve released the first chapters on our blog and the remaining chapters will appear each week. Readers can register to receive each new chapter via email as its released for free.",said Klein.Readers can register to be emailed each Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

Books have always been a man?s best friend, accompanying him wherever he goes. The Internet has brought this friend closer to mankind in the form of ebooks whose notational expansion forms electronic Read More

Here is another review of the business articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More