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Regardless of my personal opinion on whether this bill will help the US as a whole in the long-term, it does provide valuable coverage to individuals that otherwise had none. I believe in the idea of Health Care Reform just not the practice of it, yet... Read More

Although most companies use their permission-based email marketing campaigns to promote different aspects of their business — products, services, valuable information — they’re perfect for getting customers involved in your business and building stronger relationships with them. Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for Read More

Social media sites like Twitter, Facebook, and LinkedIn enable businesses of all sizes to directly interact with customers like never before. What better space, then, to conduct customer research? Fanscape, a social media marketing agency, recently released a white paper on the basics of harnessing the social space for your business. Read More

Time is the most precious commodity to today’s buyers. They have a huge workload, few resources, little time, and many distractions. They usually go home late, still feeling disappointed with the day’s progress. No wonder it’s so hard to sell to these frazzled customers, says Jill Konrath, author of “SNAP Selling.” Read More

How to identify and find prospects takes a lot of effort. Here is an article on identifying prospects by numerous different parameters. Read More

If you carry a still budget for your project and you’re currently passing it,
then it’s unlikely that you’ll take it back under budget unless you act something with regards to it.
So here are 7 points to serve you perform just that:
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Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More

Sales effectiveness is made up of executing well on the fundamentals of human effectiveness and sales effectiveness. All of the attributes that make up effectiveness can be improved, but effectiveness can’t be found in gimmicks, shortcuts, tricks, or secrets. Instead, it is found in blocking and tackling. Read More

The ability to analyse and make capital investment decisions allows you as the owner or manager of a business to ensure that your limited resources are Read More