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A good password has to balance security with our ability to remember it, because minimizing the number of places that a password is written down or otherwise recorded is a good idea. It’s a tough line — the most memorable passwords are the easiest to crack, while the most secure are a jumble of characters that are impossible to recall. But there are some steps you can take to create a reasonably Read More
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If you own a small retail clothing boutique, and are looking for new ways to market your business, consider hosting a fashion show at your clothing store. Read More
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Businesses with a culture of openness and free-flowing information fare better in challenging economic times, says Quint Studer, author of Straight A Leadership: Alignment, Action, Accountability. That’s because employees feel more connected to the big financial picture and, as a result, work harder and are more efficient. Read More
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In today’s highly competitive business environment, understanding your target audience and how your product or service offerings differ from the competition’s is especially important. That’s where customer satisfaction research comes in. You need to ask your customers how your company is performing in their eyes, rather than make an educated guess about what they think of your business. Read More
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Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, says Erin Ferree, founder of elf design. Read More
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Is your website built to convert customers? Check out these tips on testing and improving your website's usability. Read More
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Last week Matt Cutts gave an interesting interview in which he revealed some things that will help webmasters to better optimize their websites. Here are the most important things that Matt Cutts said in the interview: Read More
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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More
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It may appear tough but be entirely true and upfront with your customer right from the start.
Tell them if their plan is not attainable or if you don’t have all of the resource,
funds and time required to present it successfully from the start.
Set their outlooks by telling them what you will present and by when.
And if it eventuates that you can’t carry on your assurances,
then tell th Read More
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Canadians spend more time on the Internet than on the TV. What will come as a shock is the disproportionate advertising spend that goes to Newspapers compared to the Internet – This will show that the end of newspapers is near. Read More
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Share your small business tips with the community!
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Share your small business tips with the community!








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