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Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your niche. But once you start tweeting, blogging and creating content on the social web, it becomes even more critical to listen for mentions. Read More

Like many salespeople and small business owners, I find staying focused during prime selling hours to be difficult.

Interruptions, minor emergencies, emails, phone calls, and a myriad of other issues and concerns are constantly trying to draw my attention away from my primary business activity—selling.

So what did I do? Read More

If you want to be a bad product manager, release all of your features at once. If you want to be a good product manager, save some features for later. Here are the three reasons why you should do so. Read More

An article about how new client meetings should run like a good first date, with excitment and trust Read More

Increase the reach of your small business text message marketing campaign by using these 10 ideas for increasing opt-in. Read More

An overview on how to use content to make sales as opposed to an old school sales letter. Includes tips, tricks and more. Read More

A reader asks: “My question is how do we value a company with no sales? I understand it’s an arbitrary valuation but is there anything we can possibly base it on? Is there a “default” valuation for companies in a seed round?” We’ll answer this question with some questions (and answers) of our own. Read More

Professionalism in sales requires two defining attributes. These attributes are intentions and outcomes. Intentions speak to the salespersons motivations. Outcomes speaks to their competency in helping their clients achieve their goals. Read More

I’m not convinced about New Year resolutions. There’s something about setting a target or change of behaviour for 12 months that doesn’t work. Maybe its changing priorities, a lack of momentum, losing interest or that life has changed fundamentally. Sometimes a different approach to your goals can give you more focus and really drive your success in 2010. Read More