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A common problem many professional firms face is overly relying on only one approach to business development. They focus all their efforts on word-of-mouth & referrals, or on networking, or on responding to tenders/RFPs. Typically, the basket they keep all their eggs in is the one they are the most comfortable with: it's worked for them before, th Read More
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When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back. Read More
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As I sorted through some of my mother's collection of memorabilia, I came across lists and letters and account summaries of her years operating a small country general store on the edge of our farm property. Read More
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Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy— Sometimes it gets a little burdensome. Read More
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Who is LinkedIn listening to for new ideas? I am still scratching my head over the decision to add subgroups. I think there are so many other group management tools that need to be added before a subgroup option becomes valuable. Here is my list of 6 ways to improve LinkedIn groups! Read More
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PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it's often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all ove Read More
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Selling to executives is not always easy, but is straight forward and rewarding in a number of ways beyond just revenue. Read More
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I'm just starting out and have a really tight budget. Do you have any free or low cost suggestions for ways to get my business started? Read More
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A practical overview of how to start your own clothing line with links to resources that help ordinary people start their own fashion lines successfully. Read More
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Optimize your small business website but be wary...there's a big difference between White Hat and Black Hat SEO. This article/website examines the differences between these two methods and offers solutions for small business needs. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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