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To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn)) That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and Read More

Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I'd like to pause for a few moments of professional gratitude. It's a rather thankless world right now and it seems that blessings are f Read More

With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives 1. To retain, cross-sell and up sell current customers 2. New customer acquisit Read More

Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based Read More

Due to this financial crisis people will investigate in alternative solutions that are cheaper, bring value for money, bring the minimum service, or use a different new technology or approach as a solution to solve the same problem. Thus for a number of vendors new opportunities will arise that have been developed based upon new or alternative te Read More

Today we're going to talk about a dumb mistake that lots of businesses make. Big businesses are actually dumber than small ones on this topic, but if you think I was going to pass up the chance to use this photo, you're nuts. Read More

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing comes from the technique of staying in touch with prospects while providi Read More

A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but th Read More

I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, Read More