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During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today's marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can a Read More

LinkedIn, the business network for professionals, is more than a living resume. It's a reputation engine, a visual representation of your business network's reach, and a place to express your business capabilities. I use it all the time to reach out to people, to find potential opportunities where I can help others, and to share what knowledge I h Read More

If there's an important one in your business, you don't have a business. You have a project that may or may not continue to make money. Read More

A lot of the small business owners and marketing executives I've spoken with since I started at HubSpot are learning similar lessons. They know that creating content is the best way to do search engine optimization -- to attract inbound links to their site and to improve their positions in organic (free) search engine results -- but they're not Read More

It's intriguing how marketers are turning to explore new strategies to change their game plan during this time of recession and how blog posts and articles that address this topic are quickly gaining in popularity and demand. As Jon Miller “Sign Of The Times: Marketing In A Recession“ Read More

Many people believe that when one door closes no other one's will open. When the total opposite happens. Read More

Dallas Mavericks owner Mark Cuban has been charged by the SEC with insider trading relating to Mamma.com. Read More

Barack Obama is the man to whom America has handed the reins of a faltering economy, including a crumbling real estate market. Read More

tips on how to speak publicly about your business or product, while representing and reinforcing your brand Read More