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One day, I wasn't a speaker at conferences, and then I was. And then a little while later, I was a paid speaker. And now, I'm a decently paid speaker. Some day, I hope to be a really well-paid speaker. It's not a bad way to make a few pesos, if only to fund all the crazy research I like to do all the time. Read More

Business websites often encourage visitors to leave contact information so that sales staff can get in touch, but this only rarely works. "How do you leverage otherwise anonymous traffic?" asks Martin Longo, chief technology officer of startup Demandbase, based in San Francisco. Last week, his company released a tool, called Demandbase Stream, t Read More

I wonder when social media is going to change job descriptions in the corporate world. Not just adding new ones, like community managers. I mean changing the job descriptions we've had and held onto for generations. The true functions of the people that run the business. So many other things are starting to change, not the least of which is the te Read More

Search engine optimization is all about the user experience, because the idea behind SEO is to get users to their desired information and destination(s) as quickly and easily as possible by using the users' language (keywords). Searchers type in keywords at a commercial web search engine. Searchers' expectations are validated in search results pag Read More

Something most B2B companies are familiar with is call guides and scripts for inside sales qualifying calls or marketing outreach. Every time I receive a call like that or read a client's call guide, I'm a bit taken aback. Read More

Here are six strategies that marketers can immediately adopt by using existing online customer information to create highly successful email campaigns. Read More

As Gen Y enters the professional world, we bring a whole new set of rules. We're often criticized for our restless job-jumping or our sense of entitlement. The truth is, we might play the game differently, but that doesn't mean we're not every bit as bright, innovative, and hardworking. Here's why. Read More

There are several methods to increase your relation or closeness with your online “Friends”. The objective is to engage them or to get more communications interactions with your relations. Read More

I also asked the good Tweeple following @leeodden if they were to share one tip on social media, what would it be? We received an amazing number of responses and here are 26 of them: Read More