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A lot of business to business email campaigns are well planned with the message being crafted to strike a particular nerve with a targeted decision maker who has a specific role or responsibility which should make them think about a product or service and how it could make things better for their organization. So what many email marketers tend to Read More
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Guy Kingston gives more advice and guidance to entrepreneurs on dealing with the current cash crisis. Read More
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If you're reading this blog, and haven't yet read David Meerman Scott's The New Rules of Marketing & PR, go out right now and get his book. When we first came upon his book, about a year into HubSpot's life, we called him up and said, we started a company based on your book. That initiated a wonderful, long-lasting relationship with David, whi Read More
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With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not a Read More
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Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It's not pure direct marketing, we've pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless th Read More
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Targeting bigger companies and larger deals can involve more pre sales preparation which often deters companies from trying them out over the simpler more reliable smaller accounts. Here is an option for those who still want to go after the big fish. Read More
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Step 1: Choose a Domain Name This took more time than we thought, but we got it within 30 minutes. We went to Ajaxwhois.com and used that for brainstorming. It's a domain name finding software that works quickly, and shows you quickly (very!) which domain names are taken. We decided on OMGPittsburgh.com, which was halfway funny, a little irrev Read More
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Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContacts data team busy over the last few weeks is finally complete and contact information for a fe Read More
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Fed chief warns of lengthy slowdown amid job fears Read More
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In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More
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