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All indicators point to a solid 2012 holiday season for retailers. But what if the holiday season is not your big selling season? For many businesses, particularly summer-seasonal businesses, the winter holiday season can bring a dive in sales and cash flow issues.
Here are seven tips for mak Read More

This is the age of the Utilitarian or Economic buyer and the Cost-Benefit Analysis, where buying decisions are all very rational - or are they? Read More

In the world of business we seem to think that with demand there comes sales then sales mean profits and profits means we are happy. This is now very wrong.


In sales you need to remember one thing and that is that when you say ‘They said that they will probably buy it from us next week’ it me Read More

Hashtags are searchable in Twitter search so users can easily find the topic they're interested in - if it's popular enough it will be deemed trending. Read More

Marketing should be the first thing you do, not the last - there are a whole ton of advantages, but most entrepreneurs need to change their mindset first. Read More

What are testimonials? They are perhaps your most important tool in your marketing arsenal, and video testimonials are the most potent kind. In this second part of a two-part series, we give you more details on how to make your testimonials rock. Read More

These are my best tips on how to finally write that book you keep dreaming about. They are compiled from my eBook project which I finalized after 2 years of first thinking, dreaming and then finally writing! Read More

If you are looking for high potential business ideas that stand out from the crowd, let you moonlight and learn to enjoy what you do before to try entrepreneurship then here are some interesting ideas you can use. Depending on your skills and interests you can set up an innovative side business an Read More

As a marketer on the go, there is rarely a time that you can put things on hold while you head to meetings or run errands. Read More