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As an artistic form, rap music has taught society about life, love, and interesting slang terms for money and illicit activity. Some rap songs also carry important lessons that lawyers agree are vital for startup founders. Don’t believe it? See for yourself. Read More

Two case studies prove that, in B2B marketing, outbound calling campaigns are still powerful, productive and cost-effective. Read More

Planning an event can be a lot of work, but if you fail to plan the event properly, you can soon find your special day becoming a nightmare.

No matter what your expertise level is, here are seven common planning mistakes that most people make that you should avoid. Read More

Melinda Emerson offers 5 reasons and 5 ways to contact your customer base. Learn how easy it is to reach out to existing customers to drive more sales. Read More

Jonah Lehrer, author of the book: Imagine How Creativity Works, talks about the creative process for entrepreneurs and the connection of ideas. Creativity is no longer this stand-alone process entrepreneurs must make, but rather, surround themselves among their social network. Social activity and Read More

Mobile payment technology provides a variety of benefits for all kinds of businesses, especially delivery services. To-go restaurants, package couriers and others can easily integrate mobile payment processing into their daily operations to receive these benefits. When using SwitchPay, all Read More

Ask yourself this simple question when making your weekly (or daily) plan. As as result, you have backup plan, if your original schedule is changed. Read More

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or “translate”, the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, Read More

New design provides comprehensive product and marketing information as well as added insight into the benefits of the 15-in-1 multi-channel marketing solution. Read More