Utility marketing takes this one step further by focusing more on the specific needs of the target audience. For example,

it could be a mobile app that helps the user plan healthier meals, built by a grocery store chain.
it could be a quick financial wrap up report delivered via email from a fi Read More
With an estimated 2.8 million home-based workers in the USA, there is a growing trend for this low-cost business arrangement. Read if this this type of employee relationship would be beneficial for your small business. Read More
Accrual accounting is one of three ways a business can operate under. Once a method of doing account is chosen for your business, it should be the accounting method for the life of the business. Read this article to find if this is the right accounting method for your small business. Read More
Most businesses do have some intellectual property. Learn why it is important to protect any intellectual property in your small business. Read More
Ever gotten a free pen from a business? Or key chains or a refrigerator magnet?  Maybe a can holder for your beverages?  Notice, all those little freebies seem to have the company’s name, logo and contact information, whether it be a phone number, website or email address.  There’s a reason for tha Read More
Shares six useful and easy ways you can use Google's autocomplete to generate innumerable blog post ideas. Read More
Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More
Businesses have found an iPad application that allows them to build their online community. In only two months the app has helped collect 10,000 new online connections. Read More
This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing did Read More
In my opinion, most websites could stand a little redesign every two years or so. That is by no means a hard and fast rule, and if it isn’t broke don’t fix it, but usually some of the content needs to be updated, the layout can be tweaked and the site could use a fresh look. However, undergoing a m Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!