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In today’s business environment, the only constant is change. So you’d think your employees would be used to change by now, right? Wrong. It’s human nature to resist change, so whether you are making big changes (pivoting your business model) or small ones (changing the procedure for customer servi Read More
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Find out how OutofhoursAdmin came about and Sharon Sheppard's expertise in all things Microsoft. Also giving us some helpful tips too. Read More
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Content development supports your business plan - learn how Star Trek's content development followed the visionary plan of the legendary Gene Roddenberry. Read More
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Let’s say you own a clothing company that specializes in hiking apparel for women—hiking boots, backpacks, thermal layers, etc. There are probably thousands of different spins you could take about hiking apparel for a company blog. You could write blog posts about what to wear depending on the weat Read More
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The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting ar Read More
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It’s not location, location, location when it comes to social media marketing… it’s engagement, engagement, engagement. Engagement is so important that after working on engagement… you need to work on engagement. And then you need to work on engagement some more Read More
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Social media marketing and what metrics really matter from the top experts in the industry. Interviews from Meltwater, Sony Pro, Ted Rubin, etc. Read More
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If you are a first-time entrepreneur, I recommend that you team with a co-founder with experiences, connections, and a skill set that complements, but doesn’t duplicate yours. Even experienced entrepreneurs need a partner to back up each other and improve fundability. The question is how to find th Read More
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Inwood NYC business owners Nichole Frocheur-Lidakis & Nick Lidakis explain why they chose Upper Manhattan over south of Central Park to open their coffee shop Darling Coffee. Read More
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As most who are involved in running operations and manufacturing are aware, supply side management is critical not only to meeting production deadlines, it also influences quality, capacity and speed of production. Read More
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