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Oreo is at the forefront of pop culture. They’re part of the biggest social events and social movements today.
Is this because they’re a delicious snack treat?

No. It’s because they’re marketing is built around the most-talked about issues and events in a way that is visual, simple and sharable Read More

Guest contributor Stacey Thompson tells us why we entrepreneurs shouldn't be too worried about their prospects.

Tell us what you think! Read More

A/B testing is one of the most important tools to optimize conversions on your ecommerce website.

Wait, what is A/B testing?

A/B testing compares one variation (in this case a webpage design/layout) to other variations (webpage designs) of the same thing (webpage, purchase button, logo, etc.) Read More

Bringing on guest bloggers to write posts is a great way to increase traffic – and thus revenue – for affiliates. These mutually beneficial relationships are a win-win solution, provided you do due diligence in making sure the posts are high quality. And who knows … if people like your own writing Read More

Consumer adoption of QR codes has blown up over the past year according to a ClickZ.com survey. This growing channel might be a good way to test the impact of "mobile" marketing on your business. Read More

If you run a small business, you understand the benefits of “business continuity” and the need to get a plan together to protect your company from being shut down by a disaster. Here are a few disaster preparedness tips for homeowners, renters and businesses: Read More

You may be sick of the old 9 to 5, and ready to get out of the corporate world and be self-employed. Are you ready to be an entrepreneur? Read on. Read More

Whether it is advice, inspiration, motivation, ideas, or words of wisdom, some of the greatest messages to come our way are found when we take steps toward the path we want to be on.   And a great deal of the time, we take those few steps towards success by catching up on our reading.  As… Read More

What they don’t always take to quite as well are the concepts of retail itself. I’ve found myself explaining retail terms and concepts quite a lot recently, so I’ve prepared a brief glossary of retail terms that will be handy for those who are new to the industry. Read More