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Selling equity is a common, even traditional, method of raising funding. But new options (like contests and crowdfunding sites) make it possible for entrepreneurs to delay or avoid it entirely. Read More

Getting B2B marketing done and getting it done right can mean two different things. Two companies discover that the extra effort to do it right has a big payoff. Read More

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by Read More

Every person who runs a small business knows it takes fortitude. Starting and running a business is not for the faint of heart. To the uninitiated, running a successful business looks easy, just like watching the Olympic gymnasts do flip after flip on the floor exercise. So many people armchair Read More

Most entrepreneurs tend to avoid this area of the business, and as a result are badly surprised by cost realities, and investor expectations. They seem to think that financial projections are simply invented numbers for investors, and not useful. In reality, it’s like jumping in your car for a long Read More

What is the best way to conduct customer service if you are just a small store? Here are some tips and tricks that we use with our online shop. Read More

Among other things, Google’s Penguin update went after sites that didn’t diversify their anchor text list. This meant the majority of the inbound links to their site were using the same anchor text phrases time and time again (like if 70% of the links pointing to this site said “SEO blog.”) It’s ve Read More

There is so much content out there on the web that it can be very difficult to get yours noticed. You may be writing high quality posts on a regular basis, but so is everybody else. Well, maybe not everybody else, but it’s doubtful that you are the only one doing so within your niche. If you are sp Read More

One is never too young to start thinking like an entrepreneur. From selling freshly squeezed orange juice on the side of the road, to getting paid for helping your friends with their homework, you realize the value of having a skill or a unique and innovative idea. The world has seen many successfu Read More