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We’ve written many times about how social media can help hotels engage their communities through Facebook or Twitter. One of the best ways to utilize such networks is hold a contest that allows potential guests to express their creativity to win a complimentary hotel stay. Hotels can see significan Read More

It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targe Read More

Nora Ephron was one of the most successful screenwriters and women in business. There is a lot everyone can learn from the legacy she left behind. Read More

The Perfect Home Based Business Opportunity: 'Celebrate Home' and Build Communities Have you scoured the Internet looking for the ideal business opportunity, but never pursue any of them because: (a)... Read More

Answering a question on how to increase blog traffic on an already established Internet Marketing website. Read More

How to Make Your Business Card Stand Out If you’ve ever taken a glance in the fish bowl of business cards each competing for the free latte or sandwich at your local coffee shop or deli, you’ll notice... Read More

Why does setting up operations in China give finance and human resource professionals pause? China has very complex business and tax regulations that can be utterly mind boggling for foreign businesses. Complicating the issue is the fact that regulations are subject to frequent change, as well as d Read More

For B2B marketing pros who missed these ideas and best practices from this site in the past, here's a recap of the five most popular posts. Read More

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. This is the last step of the process, where surprises in the evaluation of the management team, documentation, and perso Read More