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The PR Verdict: “F” (Full Fiasco) for Coca-Cola. Claiming you're as concerned about diabetes and obesity as the next person while advocating the sale of jumbo sodas is a hard sell. Why resist the flow toward health for consumers?
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Credits cards processing fees are starting to add up. Question: Do you actively try to sway your customers to pay with a less costly method? Risks abound. Read More

Partnership marketing is a powerful tool for companies. The collaboration between two or more companies with similar marketing needs, a common audience, or complementary products is called a partnership. This can be used by both sides to increase customer awareness, sales, or simply create extra re Read More

As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand me Read More

What are you doing to retain your customers and keep them happy? It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one, according to Inc. In addition, current customers spend 67% more than new ones. One of the best ways to keep customers coming Read More

Checking in to different locations isn’t bad — you can win prizes, get great deals, and start your political career as the mayor of your local taco joint — but sometimes it gets out of hand. Ever sat down at a restaurant and struggled to make an initial decision not on what food you wanted off of t Read More

Businesses should definitely take full advantage of the features offered in the Google + Local page especially with the many SEO opportunities that can be applied to your own business listing. Read More

Traditional agencies are hot to run Facebook contests. It syncs up with their enthusiasm to build “buzz” over product launches, grand openings, and such. Trouble is they have no idea how to run them and they risk getting their clients kicked off Facebook for violations of the terms of service. Read More

Okay, yes….you’ll find me in this newly created most recent June 2012 version of the Hamilton Spectator monthly Business Magazine…and I’m quite proud of same, eh!

The Spec Business Magazine is under the direction of Rick Hughes the Spec Business editor – but managed by Cheryl Stepan, the magazi Read More