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Today, we are going more on an in-depth lesson on combining outsourced lead generation services and direct mail. You may be thinking that direct mail is an age old approach to getting leads and it’s not quite as effective as cold calling. True. However, there are still some benefits that direct mai Read More

The Use Tax Defined: Learn more about what they are, where they apply and when they are due. Use taxes apply to a wide range of goods–any tangible personal property used, consumed or stored in the state–and services on which no sales tax was paid. Even if a sales tax was paid to an out-of-state ve Read More

Radio interviews provide great PR and marketing value to small businesses. In this post, Chris Dale shares some tips on how to maximise your marketing value in a radio interview. Read More

The PR Verdict: “C” for Irving Picard post Madoff. With over $500 million in fees nothing sounds entirely convincing but adding mitigating factors helped. Picard declined to be interviewed. Read More

It's Carnival time again. Today we bring you 12 perspectives (12 different posts) on the topic of using your quirks, oddities and flaws to create a stronger brand and differentiate yourself from the competition. Read More

Become extraordinary isn't an accident - it is all about your intention to rise to that level. If you're looking to raise the bar for yourself and become intentionally extraordinary, this blog post provides some great food for thought. Read More

It's the social media bubble that makes use think of all the possibilities in the world of start ups. With $1billion valuations and no revenue it can make you lose sight of sales and cold calling. Read More

When you work in an office with others, it’s important to behave in an appropriate manner, and do your best to avoid engaging in offending co-workers and (especially) bosses. Read More

While many individuals decide to work at home to achieve better work-life balance, working at home with a newborn presents many new challenges for both moms and dads. Looking back, I'm not sure how I would have handled a newborn and working at the same time. Read More