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The most important part of pre-franchise ownership is the research aspect. The problem here is that most people, (99%) have never invested in a franchise, so they don't know how to do great franchise research. But, I do. And, I'm teaching it in this post. Read More

Before our lives revolved around the Internet, it was easy to market in a vacuum. Small business owners could put a good product or service out there, create a few promotional items and assume by sales that all was going according to plan. Read More

The PR Verdict: “C” for Kleiner and its handling of this story in the NY Times. Wasn’t there an opportunity to go further than the standard PR response? Read More

Affiliate managers should give preference to personal emails. At the very least, we want to categorize affiliates, creating group-specific customized versions of the newsletter -- to maximize each circular's relevance for individual affiliates. Read More

Watch out Yelp, you’ll be getting some competition from Google this year! As part of the popular social-local-mobile trend this year, Google will be integrating its Places with Google+ under a new Google+ Local tab in the next couple of days. Read More

 ... then you have to change something in your business.  I short rant on ineffective CRM implementations. Read More

If your small business is trying to market to business decision-makers, especially at the C-level, you need to develop a mobile strategy. A recent survey by Doremus and the Financial Times, reported in MediaPost, found that nearly half of executives surveyed “use many apps” on their smartphones and Read More

Sharing the things I learned will help you create a successful, profitable webinar course for your own business. Read More

When an innovation fails, what do you do? Do you try to sweep it under the rug and never speak of it again? Or do you try to learn from the experience so you can do better next time? Here are six ways you can cull success from the seeds of failure. Read More