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In an uncertain economy, many small business owners are increasing their efforts to keep their companies successful by continuing to work after leaving the office and performing tasks while on the go. According to a study by business software provider Sage, owners are turning to mobile technology t Read More

B2B marketers using marketing automation often use the term integrated marketing. But until now, few have included productive offline channels in the mix. Read More

In this four part series, I will give you the confidence and motivation you need to make a difference; a difference that will allow you to “Bark with the Big Dogs.” What I’m about to share is tried, tested and true. There are no gimmicks. Before you read on, ask yourself this: “Am I willing to try Read More

As consumers, the Baby Boomer generation has been a force to be reckoned with since they first hit the scene. Now that many of them are grandparents, their importance to U.S. small businesses hasn’t diminished. In fact, if you’re not marketing to grandparents, your small business is missing out on Read More

You crave innovation, but your employees may dread it. Here's how to help them overcome their fears of the unknown. Read More

If you operate a call center, you already know that it can cost $3,000 or more to train each of your phone representatives. Turnover can be exceptionally high if you are hiring members of Generation Y – young adults between the ages of about 18 and 28. Read More

Team building in a virtual team is difficult; but it is not impossible. Here are four key steps for successful team building in a virtual office. Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the Read More