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There’s no magic bullet to become the next viral Internet video, but you’re guaranteed not to get there if you don’t lay the proper groundwork. Follow these 7 tips to maximize the reach of your video marketing. Read More

In today’s world of savvy, well informed, consumers the company that illustrates value best is going to be much more likely to get the sale. Learn how to show value and illustrate why your clients should buy from you over your competitors. Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More

It's all very well to map out a content marketing strategy, but if you fail to execute your plan in an effective way, your efforts are fruitless. Read More

I’ve been asked a lot of questions recently about various subjects related to digital publishing and figured I’d post my answers to the blog where everyone can see them. Read More

Today’s skilled salespeople are self-confident, persuasive, attentive and able to build relationships of trust and respect with the customer. Read More

Social media allows businesses to easily connect with their consumers, but first your consumers need to be able to find you. Get tips for how to grow your Twitter following. Read More

Stephen Shoff shares is "CODE" technique for remembering four best practices to help get the most from your next qr codes marketing program. Have a read. Read More

For many marketers and website owners, our daily to-do list is already taking up the majority of our day. However, all you need is 15 minutes each day (I like to do it first thing in the morning or while eating lunch) to read a few other industry blogs. Why waste your time reading other peoples’ bl Read More