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There are not too many sentences that would pair Snooki, the 24 year old guidette from the cast of Jersey Shore, and Omar Little, the renowned stick-up man from the HBO drama The Wire, together but there’s one thing that these two unique personalities do well, branding. Read More

Did you lose traffic in the past few weeks? If so, then you probably were hit by Google's latest update, Penguin. Here's what it is, and how you can recover. Read More

Avoid these Small Business Website Mistakes so your website presents a professional image and helps you attract target customers and grow your small business. Read More

Contactless payments are finally beginning to catch on. Can the wide adoption of contactless payment cards pave the way for mobile payments? Read More

We all want to be famous, fact. We want recognition amongst our peers. We want our clients to love us, talk about us, recommend us. We want to be spoken of and praised. The trouble is, most of the time, we feel average. It’s our competition that gets it all, not us.
This post outlines some strateg Read More

I recently came across an article from AdAge that suggests that marketers should move away from holding banner ads accountable for conversions and instead focus on branding metrics. The basis for this comes from a study that found clicks aren’t an important metric for measuring the success of a ba Read More

Today as customers are time strapped you often only get one chance to make the right impression. Here is a story how one small business blew the opportunity and how you can avoid it. Read More

Google Analytics’ Social Reports is Google’s new social-focused reports with GA that allow digital marketers and SEO Service providers to better measure the full value of the social channel for their business. Read More

These email marketing statistics will have you jotting notes and changing the way you do email marketing. Technology has advance but the strategies are stuck. With over 3 billion email addresses worldwide, it appears that emails remains a primary means for people to connect. Surprising data.... Read More