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If Facebook is for friends and family and Twitter is for a quick comment on any topic, then LinkedIn should be considered the professionals’ social media networking site. Here are some tips on how to build your LinkedIn presence. Read More

Google is deindexing web directories, but does this make them useless for links? Here's your solution to link building with directories. Read More

The PR Verdict: “D” for the Metropolitan Opera. To minimise suggestions of undue influence the ONLY person who should have spoken to the media was the editor of Opera News. Read More

When you work from home you may have the option to take a tax deduction for the business use of your home. The home office deduction can be useful, but before you take it, you should consider the pros and cons. Read More

Have you started using Instagram yet? It’s a great way to connect with the global community and raise awareness for your cause. Here is a brief introduction to Instagram, how non-profits are using it to build awareness for their cause and some tips to help you get started. Read More

A strong elevator pitch is one of the most valuable weapons in a salesperson's arsenal. Too often, though, the intricacies of this sales tactic are... Read More

Much has been said about sales objections. Price, other suppliers, no budget, and many others are cited as the main things that might prevent the prospect from buying. Nothing is further from the truth though. Read More

By all means, do complete as much of your affiliate profile as possible, but don't "overdo" it. If you don't know what something means, ask. Read More

A few weeks ago, I wrote about hotels in Los Angeles that were incorporating Facebook’s new Timeline features into their social media strategies. I shared a few examples and my hope was that it would give you as hoteliers some fun ideas of how to make the most of Facebook’s recent updates. It’s tim Read More