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Whatever the reason, I decided it was time to turn to some other women entrepreneurs for a healthy dose of motivation and inspiration. Read More

The PR Verdict: “A” for Tom Cruise and his PR Strategy. An astonishingly dull interview that has got his PR profile back on track. Read More

We have written before about the power of store signage and how it drives traffic into stores and generates sales. And now, thanks to FedEx Office, we have great statistics to boot. FedEx recently conducted a survey of 1,000 consumers to gauge their opinions on whether signs matter. Lets take a loo Read More

Discover how you can build your reputation and strengthen relationships with your prospects with this simple email marketing technique. Read More

This interview reviews the supports provided by the thirty-five Enterprise Boards in Ireland in general and by the Dublin City Enterprise Board in particular. Read More

Be selective about which social media networks to participate on. Once you know who your ideal client is, you can look at the demographics of users of each platform to see if it fits your ideal client. This is a rundown of 5 of the most popular social networks for business and who the users are. Read More

You’ve probably had the experience of searching for something on Google and having to sift through dozens of irrelevant results because of an ambiguous keyword such as “Cardinals,” which can refer to a species of birds or a sports team. This week, Google is rolling out the search engine of the futu Read More

We are delighted to announce a call for sponsorships in the forthcoming contest: “How Online Networking Rocked My Business.” This will be a multi-faceted blogging and social media contest for small businesses and entrepreneurs, presented by BizSugar. Read More

GetResponse customers have been raving about the platform's powerful new Email Creator interface. I did a thorough test drive, and here’s what I discovered. Read More