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The saying “knowledge is power” can now refer to a consumer’s ability to know more and know faster. With this ability has grown an insatiable appetite for relevant and valuable information, creating a small business marketing challenge – how to attract consumers to your brand and keep them coming Read More

The PR Verdict: “B” for team Travolta who were quick off the mark with a robust and unequivocal denial. Credibility is going to be strained though if additional complainants join the lawsuit. Read More

Blog post about Considering The Causes Driving The Success Of The Home Care Industry. Health care-senior care franchising, is still going strong. Read More

You may have heard of cross-training in regard to fitness, but do you know what cross-training can do for your business? When it comes to employees, cross-training simply means training your team to do more than one job. Cross-training has many benefits, both for you and your employees. Here are a Read More

Facebook recently forced everyone to redesign their Facebook pages. Have you upgraded yours yet?

For many folks this "upgrade" left an ugly gap of grey emptiness at the top of their Facebook pages. Does this sound like your page?

Here are 4 easy examples of how I upgraded my Facebook pages Read More

Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from 'unsocial me' into 'social happy'. Read More

Franchising in Australia is big business. Stats are similar to US franchise businesses, and it can be a great place to open shop. Do you have what it takes? And, why not do it in the US? Read More

Retain your top employees: Keeping your employees - especially your top performers is critical for your business success. Smart companies develop Employee Retention Plan to improve their current Employee Retention Rate and develop high performance... Read More

Quick question—which employee in your company is responsible for brand management? Many businesses would say their brand managers, the PR and marketing team or maybe even the CEO should be held accountable for public brand perception. The truth is that every single employee in your company, especia Read More