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B2B lead generation shouldn’t be a problem any longer. Here are some tips on how you can use cold-calling in order to generate qualified B2B leads.
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Emily chats with Matt Barrie, Chief Executive at Freelancer.com, about outsourcing and how a small business owner can do it successfully. Read More

Google recently released their Zero Moment Of Truth book and concept. It makes a lot of sense - but they haven't got everything right... Read More

Certain marketers have done their homework well via their sales letter. They know that emotions and images play a big part in a consumer’s mind! Read More

I've learned that there are some lies that freelance clients tell in order to get you to work hard for very little. Here are 5 of those lies. Read More

I was working on a new Facebook ad campaign for one of the game niches I'm involved with, and I came across some pretty interesting data.... Read More

If you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting Read More

Your clients talk about you. And, it’s not just about your work, products, services or your company. They talk about you too and you should know how to influence what they say. Read More

PR Verdict: “F” for Sandy Weill and his attempt to secure a kinder image in the history books. Speaking in generalities will not redefine a damaged reputation.
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