27will commented on the following stories on BizSugar
5 Ways SEO Will Become More Difficult In The Next Year - AudienceBloom
"Nice article. It's true that content is going to become a bigger and bigger part of SEO, but in a way I think that is a good thing for small business owners. A real small business perspective still holds value for people in a time where content is so saturated and widely spread. "Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again
"Email marketing has been and will most likely remain an extremely viable tool for all the reasons mentioned in this article. Email is also different from social media in that it is often much easier to create engagement that takes someone out of their inbox as opposed to switching someone's focus away from a highly interactive social media feed in order to create a conversion. Aside from this, the best point in this article is that you don't own your followers. That should be a real consideration for businesses that are sitting on a ton of likes, as well as a prompt for them to start doubling down on customer data and getting those email addresses! "Responsive Website or Mobile App: Do You Need Both?
"Nice read, I would say that if business owners are going to invest in a website, nowadays if it is not mobile responsive it is a pretty large oversight. Not only that, but if they get mobile traffic that bounces because of a non-responsive layout they are essentially turning what could have been a boon for them and turning it into a headache. While not all businesses need to think about mobile apps, all businesses should think about ensuring that their websites can handle mobile traffic. "Subscribe
“Ben: How quickly could you start counting the growth of your website?
All...”
“Dan: Great! Thanks! I will do that.
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Martin...”
“Sounds great, Martin!
Send me the details when you are ready.
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Dan...”
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Why Content Based SEO is a Good Thing for Small Business Owners
"Thanks for the constructive feedback! You're right about the marketing pipeline too, nowadays the value is expected to be there, and if you are getting traffic but aren't bringing anything to the table people will simply bounce. "