Adam_Gottlieb commented on the following stories on BizSugar
Three Reasons You May Need A Small Business Coach
"Some good points about biz coaches in this post. But the "coaching" industry has become saturated with providers- many of whom are not qualified to offer the assistance they are advertising. Use your due diligience: check their backgrounds, stay away from those who make outlandish claims they can't verify. Also, make sure you are really clear about what you want from your coaching experience *before* you start your search. "Is Google’s Quest Your Marketing Opportunity? | M4B Marketing
"I think it is... But the truth is that Google has been capitalizing on web surfers' quest for knowledge with its own Adwords advertising model. It's well-known that sites that offer "problem-solving" type information tend to perform better with Adsense as opposed to entertainment-type content. If small business owners can know their customers to the extent that they can anticipate the kinds of questions or problems their customers might have and then find ways to provide solutions, then there's a good chance they'll get these solution-seekers funneled to other, for pay services. Adam Gottlieb"What's Your Focus?
" I think this point is very true: "Sometimes your focus on avoiding failure blinds you to what success looks like." ...But it may not necessarily be wrong. It really depends on the personality of the business owner and the business. For some people (and businesses), the success itself may come just from looking back and learning from mistakes to avoid future ones. This is especially true of people who are more cautious in nature or in industries that are extremely volatile. "Marketing Blitz For Extra Sales | M4B Marketing
"Great idea, Susan. Business owners can cover many marketing miles by capitalizing on the spontaneous desire to get things done or clean things up. Small business owners in particular should keep in mind, however, that they should make an effort to prepare their business for a possible sudden increase in sales. This means letting employees know about the blitz promotion or marketing strategy and making sure there is adequate inventory on hand. Adam"Social Responsibility - How Would You React?
"I think the point about “sharing one side of the story (regardless of which side that might be) [being] irresponsible and dangerously close to slander. These were real people we were talking about – shouldn’t that matter for something?” is extremely important, but unfortunately not considered enough. Social media can be so quick and impersonal that people tend to forget about the real-life hopes, disappointments, joys, and pains, the human stories that typically underlie those tweets, shares, and likes. People also tend to forget the consequences of sharing a thought or a piece of information that has the power be instantly spread to thousands, and even millions of online users. "Why You Should Never Outsource Your Social Media
"I think it really depends on what you are using the platform for as well as who you are turning to in order to keep the account active. In some cases, for time-strapped small business owners in particular, outsourcing a few social media responsibilities may be appropiate."How Much is My Blog Worth?: Why Website Value Calculators are a Waste of Time
""... is this depending on how much it might be worth to them in the future?" Yes. And it's why unless you know for sure that your website is worth a certain amount or you know who you are selling it to, in some cases it may not be a good idea to set an actual price... or at least not at the begining. It may be better to see what offers you get. Adam"9 Reasons Why Your Content Is Not Shared on Social Networks: New Research
"Excellent post... The sharing of content has really become a social act in and of itself as well as a status symbol. I liked the point about email being more personal as well. It will be interesting to see how Google+ alters the flow of content since it is inherently more personal then FB or Twitter. Adam"Subscribe
Why Your Small Business PR Isn't Working
"This is very true. There is a subliminal aspect of marketing- especially when it comes to anything based online-where the goal is to *positively* put your name in front of people. The more positive associations and the more your name/brand is "seen" the better the stage is set to make a future sale. "