AngelBiz commented on the following stories on BizSugar
Great insights. Website could be one of many issues with the franchise. I believe you need to look at all aspects of the franchise operation, including product, strategy, target market, operations and so on in addition to website. "
The last sentence summarizes it all - If you have your customers’ best interests at heart, closing the sale will be a breeze. The art of selling and growing your business is all about finding the real needs of customers and giving them what they are looking for at reasonable price. If you stop being pushy and keep customers' interest ahead of your own you will succeed."
Recurring revenue is lifeblood of small business. It allows you grow sales without having to incur significant marketing expense.I particularly like subscription model by which you can get monthly revenue in exchange for periodic updates in the form of maintenance, update, additional product, warranty, etc."
Definitely agree with you. It is the planning PROCESS that helps you think about where you are, where you want to go and how to get there. I remember reading somewhere - All plans are useless, but the planning is invaluable. "
Love these tips. I would also suggest that you should provide opportunity to your customers to provide feedback and interact with you. By providing 2-way communication channel for customers you will be able to build loyalty and keep them coming back. "
I like that you are putting strategy in the front. Your entire brand planning has to follow from the overall strategy for your business and product. Only then will you be able to align all the elements with what your business stands for. This is how great brands like Apple and Nike are built. "
Totally agree. The price of a product or service is in the eye of beholder (customer). It is never a good idea to compete on price. You need to understand and explain the value you provide and relate that to the price customer is paying. It also helps to build a brand reputation that helps you charge premium. Luxury makers and Apple in particular are expert at this. "
To me #1 and #2 are more or less the same. The key differentiators you can provide against your competition will improve your marketing. I would add a question around the value your product or services provide to the target customer. This will help articulate your marketing strategy better."