AngelBiz commented on the following stories on BizSugar
12 Ways To Build Credibility With Your Website
"Love these tips. I would also suggest that you should provide opportunity to your customers to provide feedback and interact with you. By providing 2-way communication channel for customers you will be able to build loyalty and keep them coming back. "Great brands don\'t just happen. Here’s how to create one that\'s both current and built to last.
"I like that you are putting strategy in the front. Your entire brand planning has to follow from the overall strategy for your business and product. Only then will you be able to align all the elements with what your business stands for. This is how great brands like Apple and Nike are built. "A Quick Tip on Pricing for Value - DIY Marketers
"Totally agree. The price of a product or service is in the eye of beholder (customer). It is never a good idea to compete on price. You need to understand and explain the value you provide and relate that to the price customer is paying. It also helps to build a brand reputation that helps you charge premium. Luxury makers and Apple in particular are expert at this. "3 Basic Questions That Improve Small Business Marketing
"To me #1 and #2 are more or less the same. The key differentiators you can provide against your competition will improve your marketing. I would add a question around the value your product or services provide to the target customer. This will help articulate your marketing strategy better."How Does Your Small Business Generate New Ideas?
"One of the best ways to find new ideas is to look at how customers are using their current products and the shortcomings of those. It is by observing customers in action that you can find products that address those challenges. The best part of this approach is that you already have a market for these new ideas since customers are already looking for solutions that help them overcome current challenges. "What is Small Business Marketing?
"The biggest difference is the amount of resources available to both. Small businesses have to use their limited resources judiciously and find innovative ways to attract the right customers with the right medium and at the right price. Small businesses can also spend more time in building close relationship with their customers so that they don't need to spend as much in traditional marketing. They can continue to attract existing loyal customers and acquire additional ones with word-of-mouth."7 Cold Weather Risks for Small Businesses
"Steve - Totally agree. if you are in retail business there is also risk of lower sales and profit as more and more customers decide not to go out. Having an online sales channel will help mitigate this somewhat, but you have to prepare your business by lowering expenses to offset the reduction in sales."Subscribe
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Business Planning Makes You More Successful, and We’ve Got the Science to Prove It
"Definitely agree with you. It is the planning PROCESS that helps you think about where you are, where you want to go and how to get there. I remember reading somewhere - All plans are useless, but the planning is invaluable. "