Arshad-Amin commented on the following stories on BizSugar
The Art Of An Apology: Impacting Customer Experience
"Apology is necessary not because you made a mistake, error but because your customer loses trust in you, in your brand the moment mistake is made and the longer you take (as a business) to realize it, the further complicated it gets, not to mention that according to an HBR Study (1) a customer that have negative experience with a business, brand told about it to 10 or more people, you don't want that happened to you right ? any way good post and good video, keep sharing the amazing stuff :) Reference: 1. Harvard Business Review, “Stop Trying to Delight Your Customers” by Matthew Dixon, Karen Freeman, and Nicholas Toman, July 2010"Tips on Crafting a Unique Selling Proposition
"Great post, let me augment it with a little tip on USP from my side, hope you will like it :) USP Unique selling proposition, in simple words 1. Giving better than others (competitors) 2. Giving what (customers) they want How Step 1 Research your target market in terms of what they want, prefer, like, buy when it comes to your product/service or to similar product/service. Likewise assess your competitors (SWOT) like for instance what makes your competitors offer (Product/Service) better than yours. Step 2 Associate/alter your product/service according to those preferences/likes of your target market. Likewise alter, improve, redesign your product/service in terms of its features, attributes etc to overcome your competitors. Step 3 Then promote your product/service through all available/feasible touch points (online, social media, mass media, outlets, PR etc) with focus on customers preferences, likes etc and competitors, that’s it, if carried out effectively you will soon be on top in terms of quality, customer likes, preferences in your niche. Now I know research involves qualitative and quantitative techniques, those behavior studies, competitors analysis, its lots of effort, but it worth it!"Subscribe
How to Deliver Effective Customer Service
"Agree and our such behavior isn't limited to customer service, we (majority of us) neglect most of the things even when we know how essential they are to our business like proper business planing, strategy development and implementation, employees training etc. We don't do justice with our business, with what we do and than we expect it to grow... I believe business of any kind (tangible/intangible) demands same level of zeal, interest, focus that of a lover, a real enthusiast, real passion than only than can we expect it to grow, to expand, to deliver. Thanks for sharing your thoughts Shawn Hessinger and I have send you friend request at Gplus, kindly consider it ;), again thanks!"