B2CMKTG commented on the following stories on BizSugar
When it comes to a brand like Pepsi that spends millions each year trying to position themselves as the brand of choice for a younger/cooler generation, it makes sense that capturing a large fan base in various social media channels helps them achieve that. If they had little to no presence on these channels it would hurt their messaging as being "hip"."
Hi Yoni67 Thank you for your feedback. I hope to share more experiences and observations in the future. Fortunately, I was not on the company/team that came up with the "Got Itch" concept but was able to see it unfold as I was a part of the Paid Search team. The important thing is that there are just as many lessons to be learned from a failed campaign as there is from a success. Hopefully others will share as well. Brian"
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