BChignell commented on the following stories on BizSugar
I think, despite it's obvious benefits, UK businesses have yet to follow suite of US businesses to encourage employees to become advocates. Companies such as Buffer are a great example of what can be achieved through advocacy and transparency but this culture still isn't encouraged or embraced enough here. It's easier to find CEO's and business owners that tweet or contribute to forums than it is to proactively search for employees. We usually experience advocacy from our existing networks, on LinkedIn for example a number of my contacts proactively share brand messaging and write blog posts regarding their industry."