BambiGordon commented on the following stories on BizSugar
What the Hell Were They Thinking?!? The Vintage Advertising Hall of Shame (PartII)
"I think that there are some really great ads in there...They spoke directly to the target audience, at the time, in mainly very engaging ways. Now we laugh - however, doesn't mean they were bad ads. I do wish I could get a Teeny Weeny Record Player...."The secret techniques to networking....that they don't want you to know
"Hey, "The Office" works for me. And one of those rare shows where the American copy was better than the original (let's not mention the US version of our Aussie hit Kath & Kim, or the UK's Ab Fab). You're right Shawn. We're human. We may be their for business purposes but damn if you want to engage folk...talking about your business probably isn't going to work. Starting with a pop reference works just as well at a live event as it does on Twitter, I think."« previous1 next »
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My love/hate relationship with social media
"Thanks Heather. And of course you are right that the mix depends upon the match between what you are promoting and who you are promoting to. But...the keyword here is mix. Not just one channel or type of channel (social media) is enough to market a brand (product, service, B2B or B2C). So, for the Ebook Author - promote online, across a variety of platforms (including posting to Biz Sugar), and use those platforms slightly differently to accommodate how your potential purchasers use those platforms. But drive folk back to your landing page, grab their email address, email them a special offer, link them through to registering for an event you have. And while you are doing that - speak at real world events, have an article published in a printed journal. I don't think I can think of a business who doesn't need a mix. As Sara Lee said: Layer upon Layer upon Layer."