CFOWISE commented on the following stories on BizSugar
Favorite Titles for Marketing and Selling Professional Services
"Susan, it is really hard for me to pick a favorite because I don't completely agree with the content in any one book. But, there is a lot of value in each and I have tried to pull that all together into how I approach sales and marketing in the professional services space. That being said, the most influential book on me was Conceptual Selling because it opened my mind to this concept of taking a consultative approach to the sales process. It is the oldest of all the books, but still relevant in what it teaches. All the rest of the books have fantastic content, as well. It is up to the reader to take what applies to them and their business/industry and develop the best program for themselves. Thanks for asking!"Help for U.S. Small Business Faces Trouble In Congress
"I have to agree with Anita on this...the only businesses that will hire will be the ones that need to hire because they are growing and adding value to the market and economy. The hiring credit is going to throw good money at those folks, but they are likely not the ones that are struggling the most. Although, they probably deserve it and will put the money to good use in continuing to grow their business."Biz Owners: Can $'s Buy You Happiness? | Biz Money Matters |
"I enjoyed the article, although I am of the opinion that happiness goes deeper than any of the points mentioned. I will put a link to it at the bottom of my comment. Happiness is derived from living in a place where freedom and capitalism allow you to make your own way. Arriving at the big money is not the most relevant or impactful - it is the process we go through, and the underlying freedoms and capitalistic motives to improve, that foster an environment where people can be happy. I have known a lot of entrepreneurs who sell their companies for a lot of money and retire. Usually within days they are bored to death and looking for the next challenge. Their motivation and happiness is derived from creating and building, not usually from the finished product. Here is a link to a blog post I wrote a while back that links to the article: http://www.cfowise.com/part-time-cfo/capitalism-fosters-happiness/"Subscribe
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Succession Planning
"Shawn, I completely agree. In five days I am actually moderating a panel on the topic of "Preparing for a Fruitful Harvest from your Business." I'm sure we could write dozens of blog posts on the content from that panel, let alone all of the other angles to this topic. I have read a very good book on the subject called Built to Sell by John Warrillow. Are you familiar with it?"