Debra Kaye commented on the following stories on BizSugar
Hi Heather, Thanks for your comment. Not sure I fully understand your question. If someone walks into your establishment, whether ideal or not, treat him like a king, anticipate that it could be the best purchase of the day and you may be surprised, it just might be. You never know from where your best sales and future customers come. In today's society, we are situationally based and Americans are particularly protean creatures, so just because we "look" one way, our behavior in that moment might be something totally different."
Agree that Apple is an excellent example of playing into consumer behavior. Instead of just designing a better-looking music player with enhanced features, Apple eliminated barriers and connected consumers to buying and sharing music in a single step. Now it owns the delivery of digital music via iTunes. They actually have a relatively low ad spend because their products are so accessible. I am glad you found the article useful."