FixCourse commented on the following stories on BizSugar
True... but any service based business still sells a "product". The services they offer, how they deliver, the specific things they believe in, etc. all contribute to what they're actually selling. Service based businesses should talk about what their belief is, why they're in business, how they're different, why their services are superior, and "demystify" the sales process or "behind the scenes" for customers. There's still a lot of opportunities! "