GaryShouldis commented on the following stories on BizSugar
How Much Should I Spend For SEO? - 3Bug Media
"I think SEO encompasses so many different activities that it is very difficult to price match or peg a number on. A web designer that uses Yoast SEO plugin might call themselves an SEO and sell services, same with a social media strategist, content writers, etc. That is the confusing part, businesses don't really know what SEO is and have no idea how to price match. Good, comprehensive SEO services will always be in demand because of the high ROI it brings once it starts working. The hard part is explaining to a business owner the difference between $300 a month SEO and 3K a month SEO. To respond to your comment, Google makes changes all the time, a good SEO person/company learns to ride the waves and accept them as part of your job. "How Much Should I Spend For SEO? - 3Bug Media
"Hi Martin, I just left a comment on this. Every client, industry, market is different, which is why SEO pricing is different. There are too many variables to put a price tag on it before evaluating. It's like saying 30K is too much to pay for a car without first finding out what kind of car it is. Things I look at when setting pricing is the industry, the competition, how difficult it will be to achieve the goals the client has and the potential payoff for a successful campaign."10 Reasons Online Marketing Is Smarter Than Traditional Marketing - 3Bug Media
"I don't think traditional marketing is dead, but it's not effective if done as a standalone strategy. I find it can work very well in combination with online marketing, driving those leads back to your website/landing page where you can do a number of things such as remarketing, email signups, free offers, etc."How To Do B2B Online Marketing The Right Way - 3Bug Media
"Hi Martin, enterprise level sales teams use a method like this, they call it account based marketing, where sales and marketing work together to put together a strategic sales/marketing plan to land a single large account. The list prospecting is a sales tactic, but marketers can learn from these sales tactics. My blog post adds a twist to it as there is an additional step of creating an online ad campaign around it before outreach starts. The reason I wrote this is I use this method for a client who is targeting high-value franchise prospects and typical online marketing does not work as we need to find our prospects first and then market to them. It takes a lot of planning and is time consuming, but it works when you are trying to be specific on what clients you want to work with."Subscribe
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Online Advertising: What To Use When - 3Bug Media
"Hey Martin, I have been running remarketing campaigns for about 4 years now. The cost per click is about the same as other PPC campaigns. I find it works pretty well, conversion % is often higher than other campaigns because the people are already familiar with your brand. The main issue I see now is that since remarketing is becoming so popular, consumers are getting banner ad fatigue from it. The ROI seems to go down a little more each year as the remarketing market gets saturated. If done well, it works great, if done poorly, people will get sick of looking at your ads."