GlobalReach commented on the following stories on BizSugar
6 Things to Switch When Targeting Content for Foreign Markets
"Oh, no! :-) It's fairly easy to tell, isn't it? Although I certainly use services like Google Translate when I want to get the gist of something written in a foreign language (very handy), I would never rely on it to write something others will read. "How Much Does Marketing Cost?
"Great article, Fiona! Having a realistic view on marketing cost (both time and money) is essential for starting and running any business. I agree with Shawn’s comment, too – “marketing should really be part of your product, your business, your service.” (My friend Sarah Mitchell has been writing some great stuff on Asset Based Marketing: http://www.bizsugar.com/Marketing/asset-based-marketing-content-as-an-asset/) You’re right, marketing is complex. It can be overwhelming to think of all the choices and variations. You need to pick the marketing that will be the best investment – the biggest asset – to your business. But how do you know? It’s helpful to keep an eye on what others in your field are doing. What works? What doesn’t? Get input from marketing experts to find out why they think their particular marketing service is essential. Then, make the most logical decisions you can about what you can do yourself (and is worth spending your valuable time on) and what you should assign to an expert to get the best possible results and return. Thanks for sharing this post!"Web Design + Content Marketing: Are You Fishing for Compliments or Clients?
"Thanks so much for your comment, Martin, and for bringing up the important differences in denotation and connotation for the word “ego.” In this case, as Duncan suggested, I was referencing the familiar negative connotations of selfishness and conceit. But you’re absolutely right. It’s vital for business people and marketers to know themselves — to fully grasp their purpose, values, goals, and reasoning — in order to effectively communicate with and serve their customers. "The Website Conundrum: Design vs. Content
"Fantastic post, Sarah! Bravo! And great comments here, too. I agree with Susan: "Perhaps designers are missing an opportunity to enhance their work by partnering with writers." I think the best designers are those who ask about their clients' content plans before beginning design work (and explain why there should be a plan if there isn't one). This goes hand-in-hand with your response to another comment: "Clients need to know the real cost of developing a website at the beginning.""Subscribe
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New LinkedIn Service Helps You Network — For Real
"Forgot to mention it's free. No big motives behind this other than to help people connect. In fact, it was born out of one guy's need to find a new opportunity. He brainstormed with some connections and they came up with this easy, fun way for people to help their connections. Puts a whole new spin on "let's do lunch"!"