HeatherStone commented on the following stories on BizSugar
Hi Martin, The term is less than exact. The article above describes those born during the 80s, but some have stretched that to all those born from the early 80s to early 2000s. Others, I'm sure, would argue for a much narrower age demographic. "
Hi Kim, Gaining insights from your entire company is so critically important to content marketing and always has been. What's more, if you do content marketing for a client it is impossible to do it effectively without learning more about his/her business. When creating content, put on your reporter hat and go learn something new about your company's or client's business. These insights are likely to be the ones to make the greatest impact with readers. "
Hi Martin, The imperative of not trying to solve all your venture's problems in one day is particularly important, I think. What stops many entrepreneurs in their tracks, I think, is the perceived need to move forward with the perfect product, the perfect service, the perfect brand (whatever) immediately. Perfectionism can cause some entrepreneurs to quit too soon and others, sadly, to never even get started."
Hi Ben, Re-reading is especially important. Many online copywriters today simply don't have the luxury of an editor. If there's someone you can have read over your copy, so much the better. But if not, better at the very least to have read it through more than once. Look for typos, but also make sure that it says what you want it to say. "
All good points here, Emma. Of course, I think it could be argued that it's never too early to plan for the holidays. Certainly November and December are just around the corner. In addition to good reasons to get started, could you recommend a few ways to get started for the BizSugar community? Thanks!"