HeatherStone commented on the following stories on BizSugar
Zohaib, Making websites journalist friendly isn't that hard. And amazingly, it seems to be something even the biggest firms can't always manage. Thanks for the awesome post. I hope it helps small business owners who read this. Because being friendly to the press is possibly the best way to market your business. "
Great post, Marty, Know what? I believe when most people think of the new networking, it's digital they're talking about -- Facebook, LinkedIn, Twitter and the like. Thanks for reminding us that the new networking is also about a different philosophy. Very cool! "
Hi Stuart, Great post -- and video -- on the topic. That website design is super important. If potential customers arrive and don't like what they see, adios! Keeping them there is critical. Getting them to convert is even more so. And, like it or not, how your website looks is a big part of that! "
Hi Jenny, I am a huge believer in Parkinson's Law -- and in the need to reign in meeting tyranny. It's especially important to be careful not to be lulled into believing that having a meeting on a project is the same as getting it done. I think very small businesses often have less trouble with this because they don't have the luxury of meeting on projects and then delegating the work to someone else. "
Hi Erik, The low expense of digital media has certainly played a big role in the viability of certain niche markets. But I'd argue that niches have always provided good opportunities for beginning entrepreneurs. Smaller niche markets are often easier to serve with fewer resources and can be easier to market to without the expense of mass market channels. The difference probably is that many of these niches often had to be geographically closer in the past or easier to market to through inexpensive means like small newsletters, targeted sales letters etc. I think what digital media has done for the niche marketer is make it so much easier to gather a niche community in the first place without the need to rely as much on existing channels -- like specialty newsletters, associations and groups which have already gathered their own communities. It has made initial targeting -- actually finding your customers -- so much easier! "
Hi Adam, I think anyone who's ever run an online community can probably relate to that elation you feel when the number of visits starts to increase and you know there are people out there actually looking at your site. Trouble is, to be successful you need a lot more than that. Are you getting comments? How long is the average visitor staying on your site? And are they really engaging with the content -- and with other visitors? These are the reasons you need a lot more than just a site. You need a community! "
Hi Aira, This post makes a great point. One of the keys to Apple's success reportedly was not only to ignore the broader market filled with customers unlikely to buy its products, but also to ignore customers who liked Apple but were not fanatic enough to tell a friend."
Hi Christi & John Whoa, this describes the situation exactly (except I don’t know of any “middle class” folks that can afford summers in Europe)! As Chief Moderator at BizSugar, I feel your article hits home to small business owners the fact that most young people — not millennials, but generation Z, those who are about ages 15 through about 18–will be entering the job market with far, far less practical experience than even the millennials, let alone Gen X or the boomers, and this message may really deter them from giving these young folks a chance. As minimum wage jobs go up to provide underemployed adults with a means of providing for their families, perhaps it’s a good idea for small business owners to re-create those summer jobs of the past, by hiring a kid to scan some documents, run errands, do a little of this and of that and above all, get used to talking to customers and dealing with people. As a parent, I’d like to see this, but from the SMB’s perspective, they might not have the extra cash lying around after they pay the grownups. Hmm….food for thought."