HeatherStone commented on the following stories on BizSugar
Hi Cent, I think providing value is something most people strive to do in their content and social sharing. Of course, that's kind of a relative concept. Wondered if you had a more detailed definition of what exactly makes social content valuable. How do you know if you're doing it? How do you correct things if you're not?"
Hi Lisa, You hit the nail on the head. This is good marketing as far as it goes. And I'm sure that's the primary reason for the feature. What better way to gather as much information about your users as possible? After all, Twitter, like Facebook, is depending on advertising as its primary source of revenue. So even if they don't have a particular package designed for advertisers trying to target users by birthday yet, rest assured they will. Online small businesses, of course, should be working harder to collect useful information from their customers too. The big question, as you point out, involves the privacy issue. Nowadays online privacy is highly valued. So how much information can you collect about your customers before you no longer look curious and start to look creepy?"
5 Tell-Tale Signs That You Don’t Have A Clue About How To Promote Your Business - SylvianeNuccio.com"Hi Sylviane, Thanks for sharing. I'm sure many of us have seen similar techniques used before -- or when starting out in online marketing perhaps even used them. Is there one that you think stands our or one that you see more than any other? "
Hi Shannon, Great points here on quality or quantity and under circumstances this also includes an obsession over the amount of traffic (if we're talking about online visitors). But doesn't a big part of this equation have to do with not just the quality of content but also the kind of engagement it leads to? In other words, less important than how many people are viewing your site is whether the right ones are viewing it. "
Hi Herbert, It certainly seems to be the case that any change over at Google results in at least some sites getting downgraded. However, some argue that quality content and good community building win out in the end -- no matter what algorithm changes Google employs. What's your take? Don't downgrades really result from overused or potentially deceptive SEO techniques that the search engines eventually catch on to and ban? Aren't good content and truly helpful resources always going to be rewarded?"