HeatherStone commented on the following stories on BizSugar
Your Ultimate Guide to Boosting Engagement
"Brian! Great post! I saw this over on Small Business Trends too. I like particularly the discussion of the difference between reach and engagement. But probably most important is your look at objectives. It seems sometimes as if many entrepreneurs don't give this enough thought when using social media, launching a new website or really doing anything connected to getting their brand out there. Attention is great. But what are you going to do with it?"Tech It Easy
"Hi Rieva, There was a time not too long ago when small business advisors cautioned those starting a small business against spending too much money on the latest technology. While you certainly don't need to run out and buy the very latest hardware or gadget when getting started, the fact is that there are so many inexpensive tools available and many allow you to achieve a level of productivity just unheard of a few years ago. The key is to know the tools that will achieve your objectives and to focus, not on technology for technology's sake, but on how that technology can put you ahead of the competition. "Moving on after team conflict
"Hi Eleanor, Conflicts can leave scars. No doubt. But they can also bring a team closer together if communication happens. There are probably many working relationships damaged by what is not discussed or not resolved. Looking at the surface, you might think there is no conflict. But what is happening underneath is being missed. Sometimes bringing that conflict into the open is better. "Moz Introduce New Spam Score Metric
"Hi Kerry, Thanks for sharing. SEO must surely be one of the most contentious industries around. After all, it's built on something that, by definition, no SEO can truly possess. That is an inner working knowledge of the algorithms and policies of some of the biggest search engines on the Web (Google in particular.) I have no doubt the MOZ Spam Score is based on some very good analysis of search engine behavior in the past. But the hard fact is that we've seen some of the most cunning operators cut down to size in previous Google "updates." So when using these tools keep in mind that the real experts on Google search all work at Google. And that's the way it's likely to stay, for now at least. "3 ways to turn online connections into real world sales
"Hi Devan, And thanks for sharing Brad's great post here. I think of these three points, the option people rarely think about is collaboration. Certainly this can be the option that opens your business not just to one additional client but potentially to a whole community."Subscribe
Tips on boosting your B2B company Facebook Page\'s organic reach
"A lot of interesting ideas here, Cendrine. The question is, with Facebook reach seemingly continuing to decrease for individual brands, is it better to try to increase your reach here or perhaps invest a bit more time on other platforms with fewer users overall but greater reach?"