HeatherStone commented on the following stories on BizSugar
Startup Advice: Fake it Till You Make it
"Hi Larry, Thanks for sharing. Interesting post. I think the credibility issue is a tricky one. Certainly, you should not promise more than you can deliver, but everyone needs to start somewhere. The key, I think, is being honest about the services you can provide even if sometimes you haven't got the track record that others can boast. Look for the clients ready to take a risk on something new. Don't mislead clients about your experience. You'll regret it in the end."How Many Social Media Crises Will It Take Before You Prepare For Yours?
"Niall, What's really scary is all the small businesses out there who, because they aren't particularly involved in social media, somehow don't believe a social media crisis involving someone else talking about their brand can affect them. Since they aren't really even listening to what people are saying about them they are far too slow to respond."Are Internet Marketing Gurus Taking Us for Granted?
"Hi Hishaman, I think Adarsh makes some valid points here and I don't want to be in a position to criticize or defend the large number of blog gurus out there. But while I certainly can't vouch for all the training materials out there, certainly people shouldn't expect one training or book or any other source of information to make them an expert on anything. Getting better at blogging, online marketing or anything else takes time and is an ongoing process. The fact that there is always more to learn doesn't necessarily mean you've been shortchanged. Instead, focus on whether you've received value from the products you've purchased. "5 Tactics to Improve Customer Retention - Small Business Marketing Tools
"Thanks so much for sharing, Diane, and a great contribution from Jaime! As important as it is to get new customers, customer retention is really important too. Keeping existing customers means more overall revenue while building and expanding with new clients."Subscribe
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7 Dangerous Lies Your SEO Content Writer is Telling You
"Hi Nicole, I'm wondering whether SEO writers don't guarantee metrics in the same way social media professionals do? That would seem to be the best guarantee against most of this kind of thing."