HeatherStone commented on the following stories on BizSugar
Yeah, Caron, Diversification is the name of the game it seems to me. Big investors do it with their portfolios. Big brands do it by acquiring compatible or even competing brands to diversify their revenue. Small businesses need to learn to do the same. And this is the case not just to take care of seasonal or sporadic income gaps. It CAN be to protect your business long-term in the event of inevitable market shifts."
It seems more like some brands -- Ford is one example -- are trying harder to distance themselves from the campaign rhetoric than has been necessary in past elections. That may be less about brands getting involved with the campaign than about those brands trying to distance themselves, at least publicly, from some of the more volatile discussions. "
Hi Ron, Certainly the need to automate some of your marketing tasks seems necessary in many cases, especially with very small businesses trying to keep up with big brands that possess many more resources. The question is how we reconcile this with the parallel imperative of making marketing "more human." "
Tony, Great introduction. Possibly the best advice is looking at your expertise first. This doesn't mean you need to have all the skills necessary to run your business. You'll doubtless need to learn plenty and partner where necessary along the way. But an opportunity is only good if you have the skills necessary to take advantage of it, whether that's because you know enough to do much of the work yourself at first or are good enough at raising money, recruiting expertise and marketing to make it work even without the hands on experience. "
Hi Steve, Great infographic on curation, a subject that much more could be written about -- even though much has been written about it already. I think one aspect of curation that could more thoroughly be addressed is a how-to with examples and suggestions to help those just getting started. "
Nicole, These are all super helpful tips and there's no doubt there are things more important than a person's basic skill level -- especially when a person's role may change as the company grows. My question? What is the best way to make initial estimates about how a candidate will fit into the company culture and how flexible they might be when dealing with new situations in what might be only one or two preliminary interviews? Do you have some tips for sniffing these qualities out? "
The bit about pay to play -- especially on Facebook -- is certainly out there and being discussed. But in a sense, even this doesn't guarantee visibility. At least, it doesn't guarantee the kind of visibility that will necessarily edge out your competition who will inherently be doing the same thing. So -- though it's not popular to say -- I think there's also the same old marketing need to do what it takes to stand out from the pack and do something different. Just my two cents, but it's the one thing in marketing that may never change. "