HeatherStone commented on the following stories on BizSugar
Creating a Better CTA - Six Ways to improve Calls to Actions
"Hi ZanMarketing, I love articles that talk about call to action and think it's discussed way to little in business circles. It's EASY for beginning copywriters to leave this stuff out and the omission can really do a job on sales and your following. Thanks for sharing! "Are You Pissing Off Shoppers Because Your Website Is Timing Out?
"Hi Steve, The trouble is that I don't think any customer anywhere cares about a Website's problems in implementing a particular feature with a shopping cart. They only think about ease of operation and if you're site's not easy to use, they'll just go elsewhere."Subscribe
News Release – Press Releases Aren’t Dead: Why You Need to Go Old School to Get News Coverage
"This is a great article on how to hand-craft your press releases and get the most out of your message. It gives the ins and outs of the tried-and-true press release format and tells you how to showcase it using the tools of new media. A solid post with usable info covering all the bases. Great job, Kathy!"